When the PCs think the situation can't possibly get any worse... you can always make it worse by making it humiliating.
Transcript
{opening shot of the party being carried slung on poles by the Ewocs}
Chewbacca: Well this just isn't fair.
Paploo: Don't worry. You will be invoiced for the cost of these sticks.
Han: What?! That's even less fair!
{the captives are carried into the Ewoc village}
{the Ewoc village is built up in the trees}
Chewbacca: These look like premium sticks. Do you have a low cost option?
Paploo: Debt is the first step on the Path to Profit. You're already making progress.