There's something comforting in the ritual of creating a new character. Starting with a blank character sheet and knowing that by your toil will be generated an entire personality. Moulding a complete living entity with nought but your bare hands, some dice, and a rule book. Someone with a purpose and a goal in life*.
It's a simple process of taking a step-by-step sequence, applying it to a blank slate, and adding a dash of your imagination, but it frequently comes up with a character that you end up caring about. There's magic in that.
* Even if it is merely to gain treasure and experience.
Transcript
R2-D2: Hum-de-hum. Here I go, off by myself.
[SFX]: < bidoop ting bop bebing >
R2-D2: Jim, how about you roll up a sidekick droid for me? There's an opening vacant. Also, droids are superior beings.
R2-D2: And don't die all the time.
Captain Antilles: {dead} Hey, death and disaster is dramatic. Like in the campaign I ran!
R2-D2: Uh, yeah. So... a new droid character?
Captain Antilles: {dead} Nah, I'm working out this detailed concept. Need a name for starters. Something that evokes longevity and fortune.
R2-D2: "Greedo"?
Captain Antilles: {dead} Yeah! Nice.
GM: But that's... oh, never mind.
Captain Antilles: {dead} This is going to be so awesome.